In response to the critical issue of water scarcity, the textile and apparel industry has stepped up its game, launching a series of initiatives to mark World Water Day. These efforts highlight the sector’s recognition of water as a precious resource and its commitment to sustainable practices.
Waves of Change
Dockers and the Philippine NGO Waves for Water have collaborated to provide clean drinking water to isolated communities and disaster-stricken areas. Their initiatives have already reached over 17,000 people, installing water filtration systems in the Philippines and Ecuador to prevent diseases and improve living conditions.
The Denim Revolution
Jeanologia, a Spanish tech company, has been a pioneer in water-saving technologies for the denim industry. Their innovations have saved an estimated 20 million cubic meters of water in 2023 alone, equivalent to the annual consumption of a city like Brussels. The company’s founder, Enrique Silla, calls for industry-wide action towards complete dehydration and detoxification.
Sustainable Footprints
Brazilian fashion tech company Linus has introduced a vegan plastic sandal made from recyclable, micro-expanded PVC, with 70% of the materials being renewable sources. Their production process operates on a closed-loop recycling system, minimizing water usage and carbon emissions.
Beyond the Surface
The initiatives extend beyond product creation, with companies like Marie-Stella-Maris donating to water projects and The Period Company focusing on education. The Aid by Trade Foundation promotes water management, ensuring that the industry’s efforts are not just a drop in the ocean but a significant wave of change.
