A group of students from Esmod, an international fashion school based in Paris, have created a capsule collection of eco-friendly fashion pieces, using upcycling techniques and sustainable materials. The collection, called “No Mad”, will be sold at Front de Mode, a concept store that promotes responsible fashion, from March 2 to March 31, 2023. The students have also decided to donate 20 percent of the proceeds from the sale to Reforest’ Action, an association that plants trees around the world.
No Mad: A Capsule Collection Based on Upcycling
The “No Mad” capsule collection was born in 2023, as part of a student project at Esmod, a fashion school that offers various courses in fashion design, styling, and management. The students, who were in their second year of the fashion stylist designer program, were challenged to create a casual wardrobe of unique premium pieces, based on upcycling. Upcycling is a process of transforming waste materials or unwanted products into new and useful items, reducing the environmental impact of fashion.
The students used second-hand items and scraps of dormant fabrics, sourced from various places, such as thrift stores, flea markets, and fabric suppliers. They then applied their creativity and skills to transform them into new and stylish pieces, such as coats, jackets, dresses, skirts, pants, and tops. The collection consists of 28 pieces, in natural tones, natural materials (leather, cashmere, etc.), and technical materials (nylon, etc.). The sizes range from 36 to 38, and the prices range from 45 euros to 410 euros.
Front de Mode: A Concept Store for Responsible Fashion
The “No Mad” capsule collection will be sold exclusively at Front de Mode, a concept store located at 42 rue Volta, in the third district of Paris. Front de Mode is a store that specializes in the sale of more responsible fashion products, such as organic, fair trade, vegan, recycled, or upcycled clothing, accessories, and cosmetics. The store was founded in 2015 by Sakina M’Sa, a fashion designer and social entrepreneur, who wanted to create a space that showcases the diversity and creativity of ethical fashion.
Front de Mode also hosts various events and workshops, such as fashion shows, exhibitions, conferences, and DIY sessions, to raise awareness and educate the public about the issues and solutions of sustainable fashion. The store collaborates with various brands, designers, and associations, that share the same vision and values of responsible fashion. The store also supports various social and environmental causes, such as women empowerment, social inclusion, and biodiversity protection.
Reforest’ Action: An Association that Plants Trees Around the World
The students from Esmod have decided to donate 20 percent of the proceeds from the sale of the “No Mad” capsule collection to Reforest’ Action, an association that plants trees around the world. Reforest’ Action was founded in 2010 by Stéphane Hallaire, an environmental engineer and entrepreneur, who wanted to create a platform that allows individuals and companies to participate in reforestation projects, and to measure their environmental and social impact.
Reforest’ Action works with various partners, such as local NGOs, communities, and experts, to select and implement reforestation projects, in various countries, such as Peru, Malawi, France, Haiti, and Indonesia. The association aims to restore degraded ecosystems, preserve biodiversity, fight against climate change, and improve the living conditions of local populations, by providing them with food, income, and education. The association has planted over 10 million trees, in more than 25 countries, since its inception.
