Authentic Appoints New Head of Australia and New Zealand

Authentic Brands Group, a global brand development, entertainment, and marketing platform, has recently appointed Lim Mi-Kyoung as the Senior Vice President (SVP) and Head of Australia and New Zealand. In this pivotal role, Mi-Kyoung will spearhead Authentic’s regional expansion, focusing on brand development and driving long-term growth.

A Trailblazing Appointment

As the first Australia-based employee at Authentic, Mi-Kyoung brings over 25 years of experience in the branded entertainment business. Her impressive track record includes leadership roles at WP Brands, Gaffney Licensing, and Hallmark Australia. Throughout her career, she has managed numerous blue-chip brands, including Pokémon, Discovery, Netflix, Cartoon Network, Paramount, Universal Studios, Activision, General Motors, Kawasaki, Disney, Warner Bros., Mattel, and Hasbro.

Authentic Brands
Authentic Brands

Unlocking Brand Value

Wesley Chu, EVP of APAC at Authentic, expressed excitement about Mi-Kyoung’s impact on their portfolio: “Lim brings an extensive track record of driving brand value and building lasting relationships with best-in-class manufacturers and retailers. We are thrilled to unlock the value of our brands in this untapped market.”

Cultivating Excellence

In her own words, Mi-Kyoung stated, “I am honored to take on the role of SVP, Head of Australia and New Zealand. Authentic’s commitment to innovation and brand stewardship aligns with my passion for establishing partnerships that drive long-term brand value. Leveraging my experience in the regional brand landscape, I look forward to overseeing the expansion of Authentic’s presence and cultivating a team of like-minded individuals dedicated to brand development excellence.”

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