Experience Africa 2024: A Platform to Connect African Travel Suppliers and International Buyers

Experience Africa, a B2B event organized by ATTA, a network of tourism businesses across 24 African countries, has opened registration for its 2024 edition, which will take place in London from July 1 to 3. The event will showcase the confirmed African travel exhibitors and offer them the opportunity to meet and network with influential buyers from the UK, Europe and other international markets. The event will also feature seminars, workshops, and networking sessions to share insights and trends on the African travel industry.

The Highlights of Experience Africa 2024

Experience Africa 2024 will be held at a new venue, Chelsea Football Club in London, which will provide a spacious and comfortable setting for the exhibitors and the buyers. The event will host around 180 African travel suppliers, including tour operators, accommodation providers, destination management companies, and tourism boards. The confirmed exhibitors include Zambian Ground Handlers, the St Helena Tourism Board, Natural Selection, Cheli & Peacock and Desert & Delta Safaris.

Experience Africa 2024
Experience Africa 2024

The event will also attract around 300 qualified buyers from the UK, Europe and other international markets, who are interested in selling and promoting African travel products and services. The buyers will include travel agents, tour operators, wholesalers, and media representatives. The event will facilitate pre-scheduled one-to-one meetings between the exhibitors and the buyers, as well as informal networking opportunities.

The event will also feature a series of seminars and workshops, led by experts and speakers from the African travel industry, who will share their knowledge and experience on various topics, such as sustainability, innovation, marketing, and product development. The event will also offer social and cultural activities, such as cocktail receptions, gala dinners, and entertainment shows, to showcase the diversity and the richness of the African culture and hospitality.

The Benefits of Experience Africa 2024

Experience Africa 2024 will provide a platform for the African travel suppliers and the international buyers to connect and collaborate, and to create new business opportunities and partnerships. The event will also enable the participants to:

  • Discover new and emerging destinations, products, and services in the African travel market, and to learn about the latest trends and developments in the industry.
  • Exchange ideas and best practices, and to gain insights and inspiration from the experts and the speakers, as well as from their peers and colleagues.
  • Build and strengthen relationships, and to expand their network and their reach, with the potential and the existing clients and partners.
  • Showcase and promote their brand and their offerings, and to increase their visibility and their exposure, in the African travel market and beyond.
  • Support and contribute to the recovery and the growth of the African travel industry, which has been severely affected by the COVID-19 pandemic and the travel restrictions.

Experience Africa 2024 will be the place to connect for the African travel suppliers and the international buyers, who are passionate and committed to the African travel industry. The event will offer a unique and valuable opportunity for the participants to explore, learn, network, and do business, in a professional and friendly environment.

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