Lift Takes Book Launch to New Heights with In-Flight Event

Lift, a new low-cost airline in South Africa, has made history by hosting the first-ever in-flight book launch on one of its flights. The event, which took place on February 10, featured the launch of the book “The Last Hurrah” by Graham Boynton, a renowned journalist and author.

The Last Hurrah: A Tribute to Safari Legends

The book, “The Last Hurrah”, is a tribute to the legendary safari guides and conservationists who have dedicated their lives to preserving Africa’s wildlife and wilderness. The book features stories and interviews with some of the most influential and charismatic figures in the safari industry, such as Dereck and Beverly Joubert, Colin Bell, Garth Thompson, and Ian Michler.


The book also explores the challenges and threats facing the safari sector, such as poaching, habitat loss, climate change, and COVID-19, and calls for urgent action and support to save Africa’s natural heritage. The book is a must-read for anyone who loves Africa and its wildlife, and who wants to learn more about the people who have shaped its history and future.

The In-Flight Book Launch: A Novel and Memorable Experience

The in-flight book launch was a novel and memorable experience for the passengers and crew of the Lift flight from Johannesburg to Cape Town. The event was organized by Lift, Exclusive Books, and Penguin Random House, and was attended by the author, Graham Boynton, as well as other guests and media representatives.

The event included a brief introduction by the flight captain, a speech by the author, a Q&A session, and a book signing. The passengers also received a complimentary copy of the book, a bookmark, and a snack box. The event was live-streamed on social media, and received positive feedback and comments from the online audience.

The event was a creative and innovative way to promote the book, as well as the airline, and to provide a unique and enjoyable experience for the travelers. The event also highlighted the importance and potential of the travel and tourism industry, especially in the wake of the COVID-19 pandemic, which has severely affected the sector.

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