Live concerts are becoming a major factor in shaping travel trends in 2024, as more people are willing to travel to different destinations to attend their favorite musical events. According to a recent survey by Expedia, 42% of travelers said that they would travel to a different city or country to see a live concert, and 36% said that they would plan their entire trip around a musical event.

Live concerts offer a unique and memorable travel experience

One of the main reasons why live concerts are attracting more travelers is that they offer a unique and memorable travel experience, that combines music, culture, and adventure. Travelers can enjoy the thrill of seeing their favorite artists perform live, while also exploring the local attractions, cuisine, and nightlife of the destination.

Live concerts also provide an opportunity to connect with other like-minded travelers, who share the same passion and taste for music. Travelers can bond over their favorite songs, artists, and genres, and create lasting friendships and memories.

Some of the most popular live concerts that travelers are looking forward to in 2024 are:

Coachella, a two-weekend music and arts festival in California, featuring a diverse lineup of artists from various genres, such as rock, pop, hip-hop, and electronic.
Glastonbury, a five-day music and arts festival in England, featuring a mix of established and emerging artists from various genres, such as rock, folk, indie, and dance.
Tomorrowland, a three-day electronic music festival in Belgium, featuring some of the world’s best DJs and producers, such as David Guetta, Martin Garrix, and Tiësto.
Lollapalooza, a four-day music and arts festival in Chicago, featuring a variety of artists from various genres, such as rock, alternative, rap, and R&B.

Live concerts boost the tourism and economy of the destination

Another reason why live concerts are influencing travel trends is that they boost the tourism and economy of the destination, by attracting more visitors and generating more revenue. According to a report by PwC, live concerts contributed 35.3 billion dollars to the global economy in 2023, and are expected to grow by 7.4% in 2024.

Live concerts also create a positive impact on the local community, by creating more jobs, supporting local businesses, and promoting cultural exchange. Live concerts also raise awareness and funds for various social and environmental causes, such as education, health, and sustainability.

Some of the destinations that have benefited from hosting live concerts are:

Nashville, Tennessee, which is known as the Music City of the US, and hosts various musical events throughout the year, such as the CMA Music Festival, the Americana Music Festival, and the Bonnaroo Music and Arts Festival.
Rio de Janeiro, Brazil, which is known for its vibrant and colorful culture, and hosts various musical events throughout the year, such as the Rock in Rio, the Carnival, and the New Year’s Eve Celebration.
Tokyo, Japan, which is known for its modern and futuristic vibe, and hosts various musical events throughout the year, such as the Fuji Rock Festival, the Summer Sonic Festival, and the Tokyo Jazz Festival.

Live concerts require careful planning and preparation

While live concerts offer a lot of benefits and excitement for travelers, they also require careful planning and preparation, to ensure a smooth and enjoyable trip. Travelers need to consider various factors, such as the availability and cost of tickets, accommodation, transportation, and visa, as well as the safety and security of the destination.

Travelers also need to be flexible and adaptable, as live concerts may be subject to changes or cancellations, due to various reasons, such as weather, health, or political issues. Travelers also need to be respectful and responsible, as live concerts may have certain rules and regulations, such as dress code, age limit, or COVID-19 protocols.

Some of the tips and resources that travelers can use to plan and prepare for live concerts are:

Expedia, a leading online travel platform, which offers various deals and packages for live concerts, including flights, hotels, car rentals, and tickets.
StubHub, a leading online ticket marketplace, which offers a wide range of tickets for live concerts, as well as a fan protect guarantee, which ensures a full refund or replacement in case of any issues.
Live Nation, a leading live entertainment company, which offers a comprehensive guide for live concerts, including information on the lineup, venue, schedule, and FAQs.