Milan Fashion Week expects more visitors and business for FW24

Milan Fashion Week, which will take place from February 20 to 26, 2024, is expecting a 10 percent growth in visitor numbers compared to the previous year, according to the city’s Employment and Economic Development Councillor Alessia Cappello. The event is also estimated to generate a business impact of more than 70 million euros, thanks to the collaboration between the city and the Italian Fashion Chamber (CNMI).

Milan Fashion Week
Milan Fashion Week

A rich and diverse calendar with 161 events

The calendar released by the CNMI includes 161 events, comprising 56 physical shows, 5 digital shows, 67 presentations, 7 presentations by appointment, and 26 other events. The lineup features both established and emerging designers, who will showcase their creativity and craftsmanship for the fall/winter season.

Some of the highlights of the event are the debuts of Adrian Appiolaza at Moschino, Walter Chiapponi at Blumarine, and Matteo Tamburini at Tod’s, as well as the return of Marni and Elisabetta Franchi. The event will also introduce new collaborations, such as Marina Rinaldy by Zuhair Murad, Max&Co with Richard Quinn, and Weekend Max Mara by Lucy Hale.

The event will also support young talents, such as Sagaboi and Feben, who will present their collections with the endorsement of Dolce & Gabbana, as well as Cosy Sunday, Jarelzhang, Khrisjoy, Maison Jejia, and Raisa Vanessa, who will make their first appearances at the fashion week.

A focus on sustainability, inclusion and freedom

The event will also highlight the themes of sustainability, inclusion and freedom, reflecting the unique character of Milan as a fashion capital. The event will feature a range of sustainable and ethical proposals, such as the use of upcycled and organic materials, circular textiles, and vegan-oriented shoes.

The event will also celebrate the diversity and inclusivity of the fashion industry, with diverse and inclusive casting, gender-fluid and sensual designs, and intercultural dialogue and collaboration. The event will also express the freedom, creativity and innovation of the fashion industry, with unconventional shapes, materials and concepts, as well as futuristic and organic elements.

A platform for international exposure and dialogue

The event will also aim to increase the international exposure and dialogue of the Italian fashion industry, thanks to the partnership between the CNMI and the Italian Trade Agency (Agenzia ICE). The event will invite 100 international buyers, including representation from previously unrepresented countries, to attend the shows and presentations.

The event will also leverage the digital platform, which will host all the events on the calendar, as well as virtual showrooms, media releases, and sales campaign details. The platform will serve as a valuable resource for industry professionals and fashion enthusiasts alike.

The event will also partner with Tencent Video and Urban Vision for international and local streaming, bringing the Italian fashion to a wider audience.

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