Supermodel Heidi Klum and her daughter Leni Klum are heating up the holiday season with their latest campaign for the Italian lingerie brand Intimissimi. The mother-daughter duo posed in matching red lingerie sets for the festive photoshoot, which was released on Tuesday.
A Family Affair
This is not the first time that Heidi and Leni have teamed up for Intimissimi. They previously starred in the brand’s fall campaign, which featured them wearing cozy knitwear and underwear in a rustic setting. The campaign was met with mixed reactions from fans and critics, some of whom praised the pair’s beauty and bond, while others found the shoot inappropriate and creepy.
Leni, who recently moved from California to New York City for college, said she was unfazed by the backlash and enjoyed working with her mom. “I honestly didn’t look at a lot of the reactions,” she told Page Six at her mom’s annual Halloween party. “I am overall happy with the campaign, and I had an amazing day with my mom. I love her. She’s an inspiration. Just the advice she gives me, the way she works, everything about her, I can go on and on. I love shooting with her.”
Heidi, who has been a spokesperson for Intimissimi since 2007, also expressed her pride and admiration for her daughter, who made her modeling debut on the cover of Vogue Germany last year. “She’s doing her own thing right now,” Heidi told People in September. “I’m always, you know, I’m her mom. I’m always going to be there for her. But I’m happy that she’s doing it all by herself.”
Red Hot Looks
For the holiday campaign, Heidi and Leni showed off their stunning figures and striking resemblance in red lace lingerie. Heidi wore a semi-sheer bra and panties set with delicate gold chain details, while Leni opted for a satin babydoll dress with lace trim. They both accessorized with matching red earrings and bracelets.
The photos, which were taken by photographer Giampaolo Sgura, captured the intimate and playful moments between the mother and daughter. In one shot, they leaned their heads close together and closed their eyes, as if sharing a secret. In another, they smiled and hugged each other, radiating joy and warmth.
The campaign also included a video, which showed Heidi and Leni getting ready for the shoot, dancing, and having fun on set. The video was set to the song “Santa Baby” by Eartha Kitt, adding a touch of glamour and humor to the festive theme.
Holiday Spirit
Heidi and Leni are not the only celebrities who have posed for Intimissimi’s holiday campaign. The brand also enlisted actress Dakota Johnson, singer Rita Ora, and model Irina Shayk to model its lingerie and loungewear collections. The campaign, which was titled “The Perfect Gift”, aimed to celebrate the diversity and individuality of women, as well as the joy of giving and receiving.
Heidi and Leni, who have been spending more time together since Leni moved to the East Coast, also shared their plans for the upcoming holidays. Heidi said she was looking forward to spending Christmas with her husband Tom Kaulitz and her four children, Leni, Henry, Johan, and Lou. She said they would decorate their home, bake cookies, and watch movies together. Leni said she was excited to see her family and friends, and to exchange gifts with her mom. She said she hoped to get something “sparkly and shiny” from Heidi, while she planned to give her something “personal and meaningful”.
